BRANDING

‘YOUR LOGO IS WHAT PEOPLE SEE, YOUR BRANDING IS HOW YOUR BUSINESS MAKES PEOPLE FEEL’.

We aren’t huge fans of pretentious marketing slogans, so let’s just say this - good branding is never overrated. Once you have laid the foundation of a clear branding strategy, you can then create great copy, beautiful graphics and scroll-stopping social media assets.

We will work with your business to drill down WHO you are, HOW you want to communicate, and WHY people should want to connect with you. We can then work to brief graphic designers, web developers, (and anyone else who needs to know) to ensure you work from clear brand guidelines to get the most out of your marketing assets, output and communication.

STRATEGY

Once you have a clear set of brand guidelines and some brilliant assets to work with, you then need a strategy to use them.

What is a marketing strategy?

Simply put, a marketing strategy is a plan, but a plan which has multiple layers, to ensure you maximise the content you have to communicate as effectively as possible. A strategy could involve multiple layers of content being shared on social platforms, then layered up on a website to create a stonking landing page or article, while also including perfectly timed emails and a seamless social ads campaign to support it.

It’s about looking at the bigger picture, honing down some KPI’s and creating a map to reach them.